Why do some law firm owners say to me, “I don’t have the kind of practice that can market to my prior clients” but at the same time they complain the phone doesn’t ring enough? Phooey I say! Mr. Struggling Attorney, your inability to objectively consider doing something different to get new clients is what’s killing your firm.
Hackers are becoming increasingly better at tricking unsuspecting computer users into clicking on the bogus phishing emails the hackers send that are meant to plant viruses/bots, steal data, hold their files for ransom or worse steal identities or bank/credit card info.
Why did your client choose you instead of another lawyer? There are plenty of good ones out there. Have you ever asked yourself? How about them?
What is the most important thing an attorney can do to help improve their client acquisition rate? Get more leads? Hold more initial consults? Invest more in SEO and you web site? Actually all these are important but most attorneys forget the reason their clients come to them.
Each week I send out a 2-minute cybersecurity quiz and it recently occurred to me that many of my subscribers don’t really understand the cyber threat landscape in-whole and the various potential risks that exist. To help, here’s a short list and explanation of the cyber threats I’ve quizzed you on and that you should be aware of:
Viruses from ground USB sticks – find a USB and pick it and all day long you’ll have good luck.
We all remember fire drills from our school days. In addition to being a welcome break from the monotony of math, fire drills serve an extremely important safety purpose. It prepares the administrators, teachers, and students for what to do in the event of a real life-threatening emergency.
Many business owners believe they will never encounter a cyber attack. Business owners associate cyber attacks to certain industries and often conclude that their business is too small to be targeted. With all the recent online breaches however, every business should evaluate their cybersecurity response plan.
Any IT person that tells you they have the cure for computer viruses or your firewall will keep hackers out is LYING! Abruptly grab them by their belt and give them the boot.
Now the fact is that in your Cybersecurity stack, you cannot live without Antivirus or a Firewall but not just any.
Do you realize that all of these collect info on you and each of them could represent a potential ethical consideration for your law practice?
Today, many of us could not go too long without some of our phone apps or “intelligence” application on our devices.
Weekly Cybersecurity Quiz: How does the TV show “Bachelor in Paradise” relate to your cybersecurity? Do you think you will get a Rose?
CyberQuizGuy Pop Quiz. Know how to handle this hack? Take this week’s quiz to find out- http://ow.ly/OSWM303xIQo
