Earlier this month, the World Wide Web Consortium, announced plans to begin allowing users to log into online accounts with fingerprints, facial scans, and voice recognition. This will not only boost security, but also make account management much simpler.

If you’re getting targeted with surprisingly relevant ads, there’s a chance your internet activity is being tracked and analyzed by market researchers. While this doesn’t bother most people, private browsing mode can offer you some protection against online marketers and would-be data thieves.